Legal & IP Policy

Legal Notice & Intellectual Property Compliance
Last Updated: April 15, 2025

At Lumella, we value and respect intellectual property rights and operate our business in good faith, in accordance with applicable laws and ethical practices. Please review the following policy regarding brand affiliations, content usage, and intellectual property.

1. Brand Affiliation Disclaimer

Lumella is not affiliated with, endorsed by, or partnered with any designer, celebrity, or fashion brand referenced in our marketing or content.

While some of our products may reflect general fashion trends, any similarities in style or appearance to designer items are non-deliberate, non-affiliative, and independently sourced. Our goal is to provide fashion-forward styles, not to replicate or mislead.

All third-party brand names, trademarks, and logos mentioned are the sole property of their respective owners and are used only for identification or descriptive purposes.

2. Design and Product Disclaimer

Unless explicitly stated otherwise, the products sold by Lumella are not replicas, counterfeits, or direct imitations of any branded or trademarked item.

  • Our pieces are independently manufactured or customized, and while they may be inspired by mainstream fashion aesthetics, they are not intended to replicate or misrepresent any specific brand or product.

  • We do not knowingly sell any item that infringes upon a registered trademark, trade dress, design patent, or copyright.

All items are presented transparently and in accordance with consumer protection laws.

3. Intellectual Property & Use of Content

We make every effort to ensure that:

  • All product images, names, and descriptions are original, properly licensed, or lawfully sourced.

  • We do not use copyrighted or trademarked material without express authorization.

  • Any resemblance to protected designs is incidental and the result of broader market trends, not direct duplication.

If you believe that any content on our site violates your intellectual property rights, please contact us directly for resolution.

📧 Email: shoplumellawear@gmail.com
📍 Subject Line: “DMCA/IP Takedown Request”

4. DMCA Notice & Takedown Procedure

In compliance with the Digital Millennium Copyright Act (DMCA), Lumella honors all valid takedown notices. If you are a rights holder and believe your work has been used without authorization, please email the following:

  • Your full name and company (if applicable)

  • The URL(s) of the allegedly infringing material

  • Proof of ownership (e.g., registration #, screenshots, original links)

  • A statement: “I have a good faith belief that the use of the copyrighted material described above is not authorized by the copyright owner, its agent, or the law.”

  • Your digital signature

We will respond to valid DMCA claims within 48 hours.

Mailing Address for DMCA Agent:
193 Saddlebrook Path, Southington CT 06489

5. Model, Image, & Visual Use Disclaimer

All visual assets used on Lumella’s website — including product, model, and lifestyle images — are either:

  • AI-generated and digitally rendered,

  • Stock photography used under proper commercial license, or

  • In-house content created and owned by Lumella.

Any resemblance to real individuals is purely coincidental. We do not use the likenesses of influencers or individuals without legal rights or consent.

No model or individual shown is affiliated with Lumella unless explicitly stated.

6. Supplier and Product Sourcing

We require our suppliers to affirm that all goods:

  • Are original, lawfully produced, and not counterfeit or infringing,

  • Do not bear unauthorized trademarks or logos,

  • Are in full compliance with intellectual property laws and import regulations.

We conduct routine quality checks to maintain legal and ethical standards across our product offerings.

7. General Terms of Sale

By purchasing from Lumella, you acknowledge that:

  • Products are fashion-forward and trend-inspired, but not brand-affiliated unless expressly disclosed.

  • Items are sold as-is with all reasonable efforts made to ensure accurate product descriptions, sizing, and imagery.

  • “Sold as-is” refers to design and style and does not affect your rights under applicable consumer protection, return, or warranty laws.

  • Lumella reserves the right to update this policy, our product catalog, or our terms of service at any time.

📬 Contact Us

If you have any concerns or inquiries regarding this policy, please reach out:

📧 Email: shoplumellawear@gmail.com
📍 Mailing Address: 193 Saddlebrook Path, Southington CT 06489